Wild 101 FM Wild 101 FM
Wild 101 is owned by Iliad Media Group. And Iliad is owned by its employees. We believe in radio so much, we bought the company. We want to make you a believer too.
If you want to get more customers into your business, more attendees to your event, or more employees hired, then you need to get your message heard by our listeners. It’s that simple.
We’re local. We know the market best. And we always do the right thing for our advertisers. Why wouldn’t we, we own the place.
91% of adults 18+ listen to the radio every week.
Nielsen Audio Today 2023
If your message is being heard on Wild 101, your business needs to be easy to find online too. It’s a one, two punch that packs a wallop – and increases your return on investment. We can help with both.
Our smart, fun and caring marketing consultants will develop a custom radio + digital plan to suit your needs and grow your profits in 4 easy steps.
We’ll get right back to you to set up a time to discuss your marketing needs.
We’ll ask questions to make sure we really understand your business.
We’ll provide a thoughtful plan (or two) designed to meet your specific objectives.
We’ll report monthly on how your campaign is working and optimize as we go.
Wild 101 is the Treasure Valley’s hottest music station! People have more access to music than ever before, and we are on top of what’s trending. If it’s cool or something that everyone is talking about, so is Wild 101. From Boise State football games, to the downtown nightlife, and of course the local music scene, that’s where you’ll find our on-air team hanging out. Wild 101 brings trending styles and high energy to your advertising.
52,400 adults 18+ listen to Wild 101 every week for an average of 2 3⁄4 hours.
Nielsen Boise Survey SP24 FA23