Wild 101.1 FM is the sizzling heartbeat of the Treasure Valley’s music scene, always in sync with the coolest trends and hottest hits. We don’t just play music, we curate a vibe that our listeners can’t get enough of. If it’s the talk of the town or the next big thing, you’ll hear it on Wild 101.
Our vibrant on-air team lives and breathes the local scene. Whether we’re cheering at Boise State football games, exploring downtown nightlife, or diving into the local music scene, we bring that same vivacious spirit to your advertising, giving your message a lively and engaging twist.
Each week, we captivate over 55,900 adults who tune in for an average of 3½ hours, offering you a broad, engaged audience for your advertising. With an additional tens of thousands streaming sessions per month, your message will reverberate across our digital platform too.
When you advertise with Wild 101.1 FM, you’re not just buying airtime, you’re joining the party at the most exciting music station in the Treasure Valley. Use our dynamic energy and trending style to supercharge your advertising, and watch as your message catches the groove of our listeners. Get ready to turn up the volume with Wild 101.1 FM!
Source: Nielsen Boise Metro FA22 SP22 Qualitative, Audience Size Adults 18+ DMA. Streaming Monthly Average (Sept. – Nov. 2022).